Anti Vaping

For this anti‑vaping campaign, I created a suite of bold, youth‑focused materials designed to communicate the risks of vaping and offer accessible alternatives for managing stress. 

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I built the identity around punchy typography, bright iconography and a gradient system that echoes vape packaging. By flipping the visual language of vaping culture on its head, the campaign becomes instantly recognisable while subverting the marketing tactics that fuel uptake. This approach ensured the message felt relevant, engaging and impossible to ignore across social, print and school‑based activations.