Cymru United

In this campaign for Cancer Research Wales, I introduced “Cymru United”, a formidable new team to take on cancer. The campaign’s playful concept was inspired by football media. It’s a tongue-in-cheek take on the launch of the season, when a football club reveals a new kit and showcases their players. The result is a distinctive, culturally resonant activation that makes joining the fight feel exciting, accessible, and proudly Welsh.